B2B marketing expertise based on experience
All of my guides, articles, diagrams and notes on how to build a successful B2B marketing function
B2B marketing help
I’m a marketer who understands tech. Marketing a complex technical product to sceptical buyer groups isn’t easy. It’s a very different job to selling B2C products or any high volume/low value offering. The sort of people you hire, the way you allot budgets and the strategies you take are the difference between hitting your annual targets and missing them.
I believe in sound strategy, teamwork and medium-term goals. by sticking to these principles I’ve been part of executive teams that have hit targets and rebuilt cultures. I’ve been a Java developer, product manager and a CMO, so I know what it takes to sell to a technical audience.
I’ve been writing blog posts, articles and longer whitepapers on B2B marketing for many years. This website is primarily a place for me to put all of those articles and pull them together from different sources.
And on top of all that he is one of those rare people who is just as skilled in product leadership roles as in marketing, having successfully set out the direction for several of Redgate’s most important products, and then later heading up marketing as CMO, driving positioning and marketing strategy, as well as being a key contributor to the wider business strategy and direction.
Latest blog posts
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